The Guru Argument, Oh, the Hypocrisy…

Today I wanted to write about one of the things that makes me the angriest when I am going through what seems to be an endless line up of forex manual and automated trading products. What I want to talk to you about today is what I am going to call from now on “the guru argument”. It makes me feel angry because it is the crowning argument of all the hypocrisy that EA sellers show to the public. Within this post I am going to explain to you what the guru argument is and why it is extremely unethical and unnecessary to use it within the sales page of any forex trading product.

The guru argument is pretty simple. The most common form of this verbal diarrhea starts with the author or seller of the forex product saying bad things about the previous people like him. They all say that they were like you, or like me, or like any regular Joe out there and that they were “tired” of buying and going through the thousands of forex products out there. They were “fed up” with all the forex gurus out there promising things that were unachievable and they then came up with a brilliant idea. This idea is usually the product they are trying to sell.

Oh but, wait a second. The idea is not that ! The idea was to become a guru. I have always wondered how this people go on and on about how previous sellers were deceitful and how they were sold many useless products and now they go on and do the exact same thing to their own customers. The guru argument is then simply reduced to the fact that this people make a point by talking bad about something which they are. These people become what they trash. It is ironic and carries a very big deal of hypocrisy. It is sort of saying “don’t buy all those magic wands out there that don’t work, don’t believe all the people out there who trick you with magic wands that do not work, buy MY magic wand”.

For one, I believe that the whole “guru argument” has no place in business and that it is simply a tactic used to deceive people. If you really have a good product and you want to sell it then you don’t need to trash the people that sold the same thing you sold, you just need to show your product’s evidence of profitability and if your product is good enough, it will hold for itself. It is something to compare your product to others in a consistent fashion. Something like A does this but I have this and C does this but I have this, rather than just saying “the gurus” and the “previous sellers were deceitful”, etc. When EA sellers are doing comparisons and selling their products they should do so with clear STRICT, ONE TO ONE comparisons and with trading evidence of transparent accounts with investor access and back/live consistent evidence that shows long term profitability, manual trading system sellers should also show us 10 year trading records that show that their systems truly work.

Sadly the business does not seem to be about helping fellow traders become profitable. It is not about teaching people how to fly, it is about selling them the cardboard wings that will get them killed. If you have liked this article and you would like to learn more about the knowledge I have to offer regarding expert advisors and automated trading systems please consider buying my ebook on automated trading or subscribing to my weekly newsletter to receive updates and check the live and demo accounts I am running with several expert advisors. I hope you enjoyed the article !

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